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Giggles are spreading around Orange, Virginia as the "Orange County Master Bait Shop" opens it's doors.

Yup, owner Michael DeClue of the fishing supply store is completely oblivious to all of the high-school innuendoes of opening a master bait shop. The store is the only tackle and bait shop in the area, even growing their own worms, but it's not enough to keep the towns people at bay.
Fortunately for DeClue, playing dumb might work, as he explains to WVIR: People are taking the master and also the bait shop and combining them together into a word that’s not actually spelled on our business name.
Regardless of his intentions (and the shit load of free PR he's received) the people in Orange are pissed off. They have even unplugged his coolers, which keep the bait alive. As we are all well aware, the bigger the worm, the more loving it's gonna need.
A tip of the hat to you DeClue.