Beer, it's what's for breakfast. That's if you're a real man.

Australian beer company Hahn is all about being manly. Watch all these manly steps their beer has to go through before it can be enjoyed by you and me: the action movie watching, the trophies, the drum set, the Elvis jacket. 

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This advert is a rare gem. Created by Publicis Mojo in Sydney, Australia this spot actually won a Gold Lion at Cannes Film Festival.

Absolutely brilliant. Hats off to you Hahn.

[via BuzzFeed]