Argentina is known for it's football (or soccer) and boasts one of the best teams year after year. But in the Salta Providence of Argentina it's all about rugby.

How do you convince rugby fans to buy your beer? You make them work for it.

Related: Rugby Player Crushes Opponent With One Arm (VIDEO)

Cerveza Salta did just that by creating a vending machine that has to be “tackled” before it will dispense your beer. The vending machine is even equipped with a "pussy meter" which will only make you look like a little bitch in front of the ladies. Looks like it's time to sack up and hit that thing, or you'll be going home with more than a (black and) blue shoulder.