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If you want to look effortlessly sexy while supporting a good cause, you need to know about Serengetee.
During a semester at sea, students Jeff Stietz and Ryan Westberg started collecting fabric fragments from Africa, Asia, and Central America. They wanted to incorporate each ethnic textile onto t-shirts or tank tops, creating a memory from each area they visited. Thus, the company Serengetee was born.
Better yet? Each Serengetee shirt sold benefits local charities of countries in need.
Serengetee has a unique model. In buying a Serengetee shirt, you:
-Select a patch of fabric from your country of choice, or simply select based on which patch is most aesthetically pleasing to you.
-Pick the style of shirt- v neck, crew neck, tank, or racer back tank. (Styles come in black or white).
-Upon purchase, 50 percent of profits go to a charity of the buyer’s choice. 25 percent is invested in a charity from the region and the other 25 percent is put towards the area’s micro-finance, infrastructure, or small business investments.
“We celebrate the diversity of our world and seek to foster relationships based on cross cultural collaboration and understanding. We are also cognizant of our responsibility to our friends around the globe,” explains the Serengetee team. “For every tee or tank you purchase, Serengetee donates to a charitable organization in the region where the fabric is from. Furthermore, we give you the power to choose the issue you would most like to help tackle.”
Founder Jeff Stietz of Claremont McKenna College was the original brains behind the idea. He brought on Westerberg soon after, and later consulted Robb Finn, Nate Holterman, and Matt Wasel to help the brand grow.
“Our main goals revolve around our Half and Half charity model, which supports sustainability and the opportunity to give back to countries from around the world,” explains marketing executive Wasel, who currently attends University of Arizona.
Friends of Wasel and the team have compared Serengetee to organizations such as Tom’s shoes, or FEED bags, which benefit needy entities while giving the buyer something to flaunt- a cool, trendy, guilt free item of clothing.
I asked the guys at Serengetee why college students should care about the company.
“We incorporate some of the most popular shirt styles with a global twist…. The Serengetee team is targeting colleges across the USA in hopes that it catches on and proves that students are the future and we can all make a HUGE difference,” they explained. “Plus, the Serengetee team is comprised only of college students, which is why students and people from around the country have given such a strong initial push to raise awareness of our brand.”
“When you wear Serengetee, you ‘Wear the World’”, reads the company’s motto. If you want to know more about Serengetee, or to buy one of your own, visit their site here.
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