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Let's face it: the only time people don't like gossip is when it's about them. In fact, I like to think of gossip as 'news' running ahead of itself in a slinky red dress.
All gossipers will rejoice in the study done by the University of California, Berkley, revealing that gossip lowers stress and is mentally good for you!
A social psychologist at the university, Robb Willer, released the following statement:
"Spreading information about the person whom they had seen behave badly tended to make people feel better, quieting the frustration that drove their gossip."
"Gossip plays a critical role in the maintenance of social order" meaning that being the bearer of either good or not-so-good news may actually be therapeutic for the gossiper.
Four studies were completed and researchers came to the concusion that "the prosocial gosspit can effectively deter selfishness and promote cooperation."
Didja get that!? SUMOSkinny is effectively detering selfishness and promoting cooperation!
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