Are you trying to separate yourself from the sea of New Balances, UGGs, and North Face jackets?  Then the simple answer is Bodega.  Located at 6 Clearwater Street, right next to the Christian Science center, this hidden urban store will keep you as fresh as Run DMC, Kanye, or Vanilla Ice.

When we say “hidden”, we mean that in the most literal way possible.  When you first walk into the shop you will feel a little out of place and extremely confused because instead of a chic urban shoe/apparel store you are standing in a broke-ass bodega.  Have no fear oh Sherpa of individuality, because all you have to do to get to the real shop is to go the soda machine in the back, click your favorite Snapple beverage of choice and prepare to be amazed when it slides to the left.

This extremely fashion forward store has everything one needs to make sure whenever they hit Newbury heads will t-u-r-n.  From old school Stussy T’s and vintage Nike, to the Bodega store brand, their threads are fresh to deaf. The bread n’ butter of this store though is their footwear selection.   Hi-Tops.  Lo-Tops.  In every color imaginable.  The staff is willing to help you find anything you are looking for.   The best way to shop here is to take a chance.  Seriously there is statistics out there that prove the level of risk taken in fashion correlates to the amount of compliments one receives.

Look it up.

In the mean time, keep on, Keepin’ on.