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Brands will do pretty much anything to stand out. They spend millions of dollars on billboards in Time Square. They create unique marketing campaigns to draw in more money. One thing that I think has gone over looked too long is actually how creepy some of the product mascots are.
Here is SumoSkinny's list of the Top Five Creepiest Product Mascots:
#5: The Dairy Queen Lips: The DQ lips are creepy. I think we can all agree on that. A pair of CGI lips over a black background alway with this smirk look to them? What's with that? All looks aside, why is the voice a booming male voice on a pair to dainty lipstick covered female lips? Creepy...
#4: The Michelin Man: Created by the brothers Andre and Edouard to resemble a stack to tires, the original Michelin Man looked a lot more like a mummy than tires. For starters tires are never white. I know he looks harmless but that is what does it for me. If Michelin tires are suppose to be strong a durable and their mascot "looks" harmless what's lying underneath?
#3: The Kool-Aid Man: A big bowl/pitcher of kool-aid? Also ready to party. This mascot reminds me of that one "funny" kid at the party who is always chanting "fight" when someone spills a beer. Also, why is he alway causing a huge mess? The product targets small kids so wouldn't we want to show responsibility to them? Instead of "hey lets get hyped up on kool-aid and break some shit".
#2: Jack of Jack in the Box: I don't really know where to start of this guy... Modeled off the creepy kids toy Jack is just plain weird. A normal man with a ping pong ball head and a "I know what you did last summer" smile puts Jack at number two creepiest mascots.
#1: The Burger King King: Playing on the fine line between funny and creepy is hard to do and it too Burger Kind about 7 years to realize the people actually found their King creepy as hell. In many of their adverts the King would stalk people, scaring women, and well just being creepy. Due to the downfall in sales since the introduction of the plastic faced king, BK has retired him to mascot heaven. Where undoubtedly he will creep out some mascot angels.
Have fun trying to sleep now. Muhahaha.
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