News for College Life.

SUMOskinny magazine is the ultimate guide to college life. Part local, part national, and all college.

Hey! Haven't seen you here before.Close

National > H&M

Revamp Your Wardrobe With A Blast From The Past (VIDEO)

Every few weeks, I realize I hate all of my clothes. I don't think I am alone in this. But it's hard to find that original accessory and it gets expensive to keep buying new shoes. My latest inspiration is vintage. After watching this video, I couldn't help but imagine a million new ideas for... Read More

Marni Arrives At H&M

Last Friday, February 17, Consuelo Castiglioni of Marni celebrated her line arriving in all H&M stores. The party was held at the Lloyd Wright-designed John Sweden house in Los Angeles. In an ode to the Marni for H&M collection, which was shot in Morocco, the mansion’s grounds were... Read More

Busted: H&M Lingerie Models Aren’t Actually Real

I’m a huge fan of H&M’s cheap clothing and all but I’m not amused by their whole “real faces on fake bodies” stunt that they’ve been pulling on their website.  H&M’s press officer confessed that the company has in fact produced totally artificial images, telling a Swedish newspaper (...

Read & Discuss
0

The Girl With The Dragon Tattoo Coming to H&M

Fashion influences everything. Now, film is returning the favor by inspiring a line for H&M. This December costume designer Trish Summerville will be bringing a line of clothing to the H&M masses inspired by the film "The Girl With The Dragon Tattoo". According to Racked, "With a strong,...

Read & Discuss
0

Lanvin for H&M Better Be Good

News broke earlier this week Kate Moss would no longer be collaborating with Top Shop. Bummer for my ladies in NYC and over the world, but not too bad for Boston cheap fashionistas as we miss the boat on the Top Shop goodies. To make it up to the cheap chic poor girl set H&M announced it's...

Read & Discuss
0